Business Strategy: A Winning Approach

A good friend of mine Steven J. Stowell, is a Founder and President of the Center for Management and Organization Effectiveness, Inc. (CMOE).   His organization collaborates with companies across the globe teaching them how to maximize their effectiveness and helping to create strategic leaders and teams.  Their approach is both fun and insightful.  I recently read a blog post from the CMOE website teaching about strategy.

Why Is Business Strategy Important?

“Over the years we have heard the same questions, “What does strategy really do, what does it accomplish, and why should I care about it?”

The answer is simple. Strategy is designed to help you win, to help you gain an advantage.  But, if strategy is going to pay off, you need to know what winning looks like and the kind of advantage you want to gain.

Define Your Success

The first step to accessing the benefits of strategy is to answer these questions:

  1. What does winning mean to you?
  2. What is the position you want to achieve?
  3. What do you want to happen?

The results you seek might be tangible—classic things like better financial results, better customer service scores, more top-selling products and/or services, etc. These are the “have” results.

Other results are less tangible and include such things as being a reliable supplier, becoming a creative problem solver, or finding and working with a dependable strategic partner. These types of outcomes are the “be” results.

At its core, a strategic plan is about having a clear picture about what you want and why you are fighting the war…

Clarify Your End Goal

Strategy drives success. Strategy creates huge benefits for the individual, the team, and the organization because it pushes us to clarify the end we have in mind.”

These few sentences grabbed me, because they resonate clearly with our mission and product.  We help companies transform their business.   As “strategy is designed to help you win, to help you gain an advantage”, our Unity platform is an incredible tool architected to help companies get from where they are today to their strategic future.   As owners, managers and leaders design a strategy to obtain both the “have” and the “be” results, by having a clear picture of where they want to go, we want to be part of getting there.  You achieve better financial results, obtain happier customers or become a more reliable supplier by transforming not only the people in your organization, but also the processes that support them.


I love the way the blog starts with the questions “What does strategy really do, what does it accomplish, and why should I care about it?”, and the answer; “Strategy is designed to help you win”.  IAG Unity also desires that outcome.   We want to help you win.